What are pixels?
When you create a Holospace for your brand you are creating a digital address, your home on the internet. Pixels give you the ability to track and retarget users that have visited your Holospace.
Pixels: Marketing pixels are snippets of code that you put on your site that tracks their behavior and adds them to a pool of people you can retarget. Analytics pixels are snippets of code that will track a consumer’s behavior; what pages, posts, and products/services they have seen and more.
Why use pixels?
Getting visitors to your Holospace takes effort. You write content, post videos. You share across social media. Maybe you pay for traffic using Google, Facebook, or other paid ads. You have a goal for your Holospace visitors, whether it’s just to consume more of your content, to buy a product or service, or to fill out a form. However, your Holospace visitors might not be ready to buy or provide you with a lead. Maybe the need to do more research or think a little more deeply.
You spent the effort to get them to your Holospace in the first place so don’t lose them. Retargeting users tends to be more cost efficient because they have already expressed interest in your brand. Capitalize on the ability to use pixels to become a smarter marketer.
Which pixels can I use on my Holospace?
Holonis allows you to connect two types of pixels to your Holospace.
The first type are social platform pixels for Facebook, Twitter, and Pinterest. When a user visits your Holospace you can retarget them through ad campaigns on these other three platforms to increase your conversion potential.
The second type is Google Analytics pixels that you can use to see vast data pulled from your Holospace such as average time spent on page and new vs returning visits.
How do I create my pixels?
In order to create your pixel codes for Facebook. Twitter, and Pinterest you must already have separate accounts set up on each account so that you can generate the specific codes required to add on Holonis.
Facebook- Visit this site and follow the simple step by step instructions on how to create your pixel code on Facebook.
Twitter- Visit this site and click “Setup” then click on the link for visiting the conversion tracking section of “Twitter Ads”. Here you will create your pixel code.
Pinterest- Visit this site and click “Conversion Tag Manager” to create your pixel code.
In order to use pixels for Google Analytics, simply sign up for a free GA account if you don’t already have one. You can’t use GA to create ad campaigns, however it does give you insightful data you can then use to drive other campaigns.
How can I add them to my Holospace?
1. Click the menu tab in the top right hand corner.
2. Scroll down to “Pixels”.
3. Enter in the respective codes.
4. For the social account pixels make sure to run campaigns in the respective business accounts in order to utilize your pixels.
5. For the Google Analytics you will be able to review activity by going to “Reports” on your dashboard and clicking the “Real Time” tab.
Note: The pixels function is only available on the web version of Holonis.